About Us


Lucy Ulmer

Prenatal, Postpartum Fitness Specialist, Studio Owner

Lucy is a motivational lifestyle coach who has been helping people achieve optimal health and wellness for more than a decade. She holds certifications in indoor cycling, group fitness, personal training, Pilates, and yoga, and has completed extensive continuing education with a specialized focus on prenatal, postpartum, and women’s health.

Lucy specializes in evidence-informed fitness for every stage of womanhood, supporting clients through pregnancy, postpartum, perimenopause, and menopause. Her expertise includes exercise programming for those experiencing pelvic floor dysfunction, including urinary incontinence and pelvic organ prolapse, as well as creating safe, supportive workouts for individuals navigating high-risk pregnancies and complex medical conditions such as preeclampsia, placenta previa, preterm labour, severe lumbopelvic pain, multiple pregnancies, and pregnancy loss. She is passionate about helping women remain active safely while adapting movement to meet their changing bodies and health needs.

Lucy is the Owner of Hustle and Spin Society Indoor Cycling Studios in Vancouver, Canada, where she serves as both a leader and coach. She also leads the Mega Mama program at Lagree West and works one-on-one as a personal trainer, helping women build strength and confidence throughout pregnancy, postpartum recovery, and beyond.

A passion for supporting women through every stage of motherhood and midlife has always been at the heart of Lucy’s work. This passion led her to develop The LU Method®, her trademarked holistic approach to fitness during pregnancy, postpartum recovery, and lifelong wellness. The LU Method emphasizes strength, function, confidence, and sustainable movement while respecting the unique physical and emotional experiences that women encounter throughout their lives.

Outside of work, Lucy has been married to her husband—the father of their two daughters—for more than 20 years. Together they are raising two adventurous young girls, whose curiosity and energy continue to inspire Lucy’s commitment to helping women prioritize their own health while caring for those they love.

Blair Graham

BScN, RN

Blair is a Registered Nurse with a specialized focus in Acute Perinatal Care. She earned her Bachelor of Science in Nursing from the University of British Columbia Okanagan in 2017 and began her career developing a strong clinical foundation in medical-surgical nursing. Within a year of graduating, Blair began focusing on her true passion: maternal health.

Growing up in the small town of Ladner, Blair was always known as the “mom” of the group. No matter the situation, she seemed to have an innate ability to recognize what those around her needed and how she could help. Whether offering a listening ear, emotional support, or a helping hand, caring for others came naturally to her from a young age. This passion for helping people was evident even in her teenage years when she served as a First Responder throughout Grades 10–12, receiving specialized First Responder First Aid training to assist with medical emergencies within her school community.

Blair completed her Perinatal Specialty Certification through BCIT and currently works at BC Women’s Hospital, where she has spent nearly a decade supporting birthing families through labour, delivery, and the early transition into parenthood. Her extensive hands-on experience has shaped her into a steady, compassionate presence during one of life’s most transformative and vulnerable seasons.

Blair is deeply committed to empowering women with evidence-based education and nurturing confidence throughout their birth and postpartum journey. She believes in standing not only as a guide, but also as a reassuring source of support when challenges arise. Her love of teaching extends beyond nursing and has been a consistent theme throughout her life.

As a mother to an energetic four-year-old daughter, Blair understands firsthand the physical and emotional changes that accompany pregnancy, birth, and early parenthood. Her personal experience deepens her empathy and fuels her passion for helping women care for their bodies, feel supported, and step into motherhood feeling informed, capable, and strong.

When she is not caring for families at the bedside, Blair enjoys spending quality time with her own family. She and her husband of seven years, whom she met while living in Kelowna, love getting outdoors for bike rides, dog walks, and family adventures with their six-year-old chocolate Lab, Ellie. At home, you’ll often find Blair hosting dance parties in the living room with her daughter or heading out for what her daughter affectionately calls a “beard” — a family outing that occasionally includes enjoying a local beer together. Above all, Blair values connection, laughter, and creating meaningful memories with the people she loves most.

The Birth Standard acknowledges with gratitude that it operates on the traditional, ancestral, and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.